Evaluation Question 3

Evaluation Question 3

Audience feedback is one of the most important parts within any media product; it allows distributors to improve on any area that may need some work. They won’t know specifically what the audience wants until it’s released, even just teasers, and it’s important for these to be satisfied otherwise the movie will earn no money from it. These are your main critics, and they will have higher standards in the modern day, so a lot of research has to go into how to appeal to the population. Having these feedbacks allows the creators to develop on what they have and restore areas that have been ridiculed as part of the evaluation on it, so the final product is nothing short of the target audiences standards. Woman in Black is a key example of how a lot of recognition and feedback prior to the official release gave the movie the success it now has, based on correct marketing and distribution the movie had a very large profit.

We gathered our feedback through a screening shown to the class; this was the main form of feedback where our target audience were able to see where we were up to in terms of creating the product. The target audience is intending to be between 16-25 suiting to both genders, though the class screened to was predominately female, though suited to both genders males seem to be where the most of the attention is brought to. Aside from these, the teacher has also given feedback, so we were able to get the opinion of someone from a separate demographic, plus he has a larger insight due to him being professional in this field and where to critique effectively giving useful criticism to work on.

From the screening, we had a split in negative and positive feedback. The negative consisted of the shots being unnecessarily too long, and not enough footage, this is due to us having to wait in order to shoot certain shots on a specific date so at that point it wasn’t all put together. We had to do it in multiple screenings as there were a few errors surrounding ours, such as rendering had affected our sound and black screened some visuals that existed, so this needed a fix in order for us to show, so some of the feedback had to be disregarded as it was technical fault rather than fault of our own, but once it was working, it became apparent that the gaps in the trailer needed to filled, some audio needed to be synced to a higher standard as they sound out of line. Another main criticism was about the story, which is important to a trailer, it ‘wasn’t apparent that the story was around the book’ mainly due to missing shots and editing that made it unclear. Positive feedback was based around camera shots, lighting, and quality of editing, so it was said to be ‘professional’, though we couldn’t get accurate feedback on the plot itself as it wasn’t there.

We took this feedback and applied it extensively to our trailer; we recorded all the footage needed in order to fill the gaps needed to make a full trailer. In conjunction, we filled it with shots of the main protagonist finding, reading and analysing the book, to show the significance of it, this filled the gaps and gave a clear understanding on what the story was about. Something else that was brought up was the pace of editing and amount of clips needed at the ended, instead of dragging out shots, we cut them down and included a lot of fast paced shots at the end to build suspense and making it memorable, as the longer shots made it boring to watch simply, only keeping them at the beginning then reducing them throughout to have a more flexible pace of editing.